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A Virtual Fashion Week is Coming to the Metaverse in March

Move over traditional fashion weeks. The next major fashion industry showcase may be entirely virtual. Metaverse platform Decentraland announced on Sunday that it will host four days of “catwalk shows and showcases, pop up shops, after parties, and immersive experiences” in March 2022 in collaboration with Polygon blockchain-hosted luxury marketplace UNXD, the company that recently played host to Dolce & Gabbana’s first NFT clothing collection. “Have your collections ready!,” Decentraland asserted in a tweet on December 26, teasing its virtual fashion venture, which will take place between March 24 and 27, and will enable consumers to view the runway presentations, engage with other viewers, and purchase the virtual garments and accessories for their online avatars.

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