Company says joining the weird world of online property could be a clever way to market their services to wealthy clients in the real world.
Fine & Country is believed to be the first estate agency in the world to make a move into the ‘Metaverse’ digital property market.
The firm’s office in Portugal wants to hook up with Exclusible, an NFT platform for luxury brands where users can access the property world of the Metaverse – a version of the internet that you experience through an avatar backed by Facebook’s CEO Mark Zuckerberg.
NFT stands for ‘non-fungible tokens’, which are individual digital tokens – whereas bitcoin is an identical digital token – meaning that investors can diversify their property investment portfolio in a virtual world.